The Strategies Of Marketing Mix Marketing Essay

The Strategies Of Marketing Mix Marketing Essay There can be many reasons for wanting to be internationalized like saturation in the home market, the desire of export your product and catch new type of customers in new markets, little opportunity to growth in the own countryà ¢Ã¢â€š ¬Ã‚ ¦ HM wanted to get a strong brand and arrive to the best cities and establish their shops. They are looking always for the best cities and places to build their shops in order to get more and more customers all over the world. When they decided to internationalized, their wish was to become in a great famous brand, and finally they got it, because as I said, it is a well-known company situate in 47 different countries which is also planning to build new shops in more different ones. (See appendix2) Target Market HMs primary target market is based on consumer both men and women between 18-34 years old. In order to satisfy the target customer, they produce good design clothes with good quality and all of that in very cheap prices, so that, the customers of HM are very satisfied with it because it offers them everything they want. (See appendix 3) Market Selection Criteria (Keegan, W., J. and Schlegelmilch, B., B., 2001) When a company wants to be internationalised in a new country it must answered this question so as to know exactly where to establish their brand: (See appendix 4) Which market is the best? Philippines Portugal As it can be seen in this two graphics, without a shadow of doubt it can be said that the most secure country to enter in is Portugal. First of all, although this graphics not shows the complete reason, it is the main reason for choosing Portugal. As it can be seen, in Portugal the corruption is really high, the government is not as competent as in Portugal, the infrastructure is not as prepare as in Portugal to be able to build storesà ¢Ã¢â€š ¬Ã‚ ¦ Finally, making the positive and negative points of each country, it is clear that Portugal is the best option not only because of these results, but also because the geographic location of the country. (Global Competitiveness Report, 2012-2013) (See appendix 5) Portugal OPPORTUNITIES THREATS POLITICAL Parliamentary representative democratic republic ECONOMIC High income mix economy The financial crisis ECOLOGCAL Many land hectares Ecology conservation Laws TECHNOLOGICAL Pioneer of technology The financial crisis FASHION INDUSTRY Growth in the industry The financial crisis LEGAL REGULATORY Control competition Not allowed aggressive competition (Technology Portugal, 2009) (Economy of Portugal, Wikipedia, 2012) (Politics of Portugal, Wikipedia, 2012) (See appendix 6) Competitors (See appendix 7) Indirect Competitors HM does not have many Indirect Competitors in the sector, however, there someone that are strong and that they are gaining presence in the online shopping: (See appendix 8) HM ASOS Direct Competitors As everywhere nowadays, in Portugal also there are many fashion retailers that are establishing their shops in many cities so as to get more benefits and became much more international brand. In the case of HM, it would have many competitors, and the main one it would be Inditex. (Retail Index, 2012) (See appendix 9,10,11,12) HM vs. Inditex The major competitor of HM is Inditex, this table shows what main differences are between them: Outsourcing of Core Activities Group Model Competitive advantage Segmentation Communication No own factories 80% is produced in Asia Cheaper Major margins 39,7% of cost upon sales Need to create collection well in advanced Single chain Major margins in the short run Collaborations with Luxury brands, singersà ¢Ã¢â€š ¬Ã‚ ¦ Own industries 40% is produced in Europe Major flexibility Major ability for growth 44,3% of cost upon sales New collection every 2 weeks Different Chains Major dynamism and growth in the long run Collaborations with new designers, actorsà ¢Ã¢â€š ¬Ã‚ ¦ (Moda Rapida, 2012) Customers in Portugal In all countries the customer do not have the same purchasing habits, how are the shopping habits of Portuguese young consumers? Factors that influence in clothing purchasing At the time of purchasing clothes, young consumer In Portugal prefers not to have anybody behind them asking all the time if they need any help, that is, they prefer to go to big stores and have a look for everything and then if they need any help ask to a staff although they think that are really impersonal places. They prefer to be free, they want to be comfort when they are shopping. Shopping Behaviour and the influence of others Portuguese young consumers prefer to go shopping alone for many different reasons: More freedom of movements: They like to go alone as they dont need to be all the time calling to the other persona come here, go there and so on. More independence in choice: Young consumers do not like to be influenced by anyone; they like to buy things without any other opinion, if they like it they would buy it without having anybody prejudicing them. Individual decision: As it is individual decision, nobody would be saying anything bad about the clothes. Purchasing choice criteria What are looking for the customers at the time of buying clothes? They based their purchase in some factors that finally are the ones that makes one to take the decision of buying one thing or another. Low Price Comfort Good Design Good Quality Brand Name Does not have any influence in purchasing criteria as nowadays almost all brands are equal. (Information sources and clothing,2012) (See appendix 13) Perceptual Map Low Quality High Price High Quality Low Price INDITEX CORTEFIEL MODALFA CA HM PRIMARK MANGO GAP In order to create the perceptual, I use my perception about the fashion brands in the world, that is, I collocated each of the company in the position that I perceive. As it cam be seen, in the same square we can find HM and Inditex, but for my point of view, although the price of it is more expensive, the quality is much better so that its positioning is greater than HMs one. Apart from this, it can be said that for young people, Cortefiel and Mango are so equal in the quality and in the prince and also GAP and CA although being so expensive, their quality is very high. Finally, as for the brands with the lowest quality, although their low price is so attractive for punctual occasions, customers prefer to buy in companies that offer them a major quality. Recommendation I really recommend HM to go to Portugal as it can offer many advantages to HM starting with its geographical location. Although the financial crisis is affecting many consumer, as HM has very low prices it can be a very good opportunity for the young people to get fashion clothes with their low income, so as nowadays the physical aspect is gaining importance, HM would find a very good opportunity in Portugal (About HM, 2012) Appendices Appendix: HM 1980/90 Stores open in Germany and Netherlands. Stores open in France, and the use of celebrities to the advertisements 1947 1977 1976 1974 1968 1964 1952 Sales of cosmetic started. First store opened outside Scandinavia, In London. Listed on the Stockholms Stock Exchange Hennes buy the fish store Mauritz Widforss, and the name is changed to Hennes and Mauritz. First store opened in a foreign country, in Norway. Hennes open in Stockholm First store open in Và ¤steras (Sweedem), with the name of Hennes 2012 Plan to open Bulgaria, Latvia, Malasya, Mexico and Thailand. 2011 HM open in Romania, Croacia and Singapore. 2010 First stores open in Soth korea and Turky. Monki goes to Asia, HM home open in Sweden. 2009 First store open in Russia and in Beijing. HM home is launched, Weekday and Monki open in Germany 2008 First store open in Tokyo. Adquisition of Weekday, Monki and Cheap Monday brands. 2007 First Asian store in Hong Kong and in Shanghai. Expansion of online sales. COS stores launched. 2006 Major expansion of online and catalogue sales 2004 Initiates designer collaborations with luxury brands 2000 Stores open in US, Spain and in many European countries. HMs presence all over the world HM world map.   Ã‚   300+ stores   Ã‚   200+ stores   Ã‚   100+ stores   Ã‚   50+ stores   Ã‚   20+ stores   Ã‚   10+ stores   Ã‚   1+ stores   Ã‚   Upcoming stores (HHYPERLINK http://en.wikipedia.org/wiki/File:HM_world_map.svgHYPERLINK http://en.wikipedia.org/wiki/File:HM_world_map.svgM world map, Wikipedia, 2012) HM Group HM as Inditex is completed by many different brands, that is, HM is group that is composed by some different brands: HM: It produces a broad and diverse range of fashion for men, women, youth and children, furthermore, it also sales cosmetic, accessories and products for home. COS It offers customers a combination of timelessness and distinctive trends, for both women and men. Monki: It is a very creative brand that offers to the customer the opportunity to express itself. Weekday: It offers urban fashion for men and women always at the best price. Cheap Monday: Cheap Monday combines influences from street fashion and subcultures with a catwalk vibe. HMs expansion strategy HM is so conscious at the time of opening new stores in other countries, that is, it thinks that the stores should make much stronger the brand and attract customer giving them the best shopping experience as possible. When HM is moving to a new country, so as to see if it would be profitable or not to enter in it analyses the political, economic, demographic, and infrastructural environment. It creates very modern stores in all the countries that it establishes its business so as to offer a great shopping time to the customer. Furthermore, it is working in making its stores much more ecological so as to save the world and do not damage it. HM is looking for a great expansion in the future; it is planning to open many new stores in many different countries, so as to create a very strong brand. HM SWOT analyses Strengths Brand recognition: Low Price and style: It has presence in al over the world and people know it because of the fashionable clothes that sales in a very cheap price Operational efficiency: As it has a great control in the logistic area, it is able to have low cost and maintain really good margins. Opportunities Untapped potential in emerging markets: As the lifestyle is changing everywhere, people is much more aware of its physical aspects, so that, the fashion is gaining presence. Internet retailing: The fashion industry is increasing every day, and nowadays with the help of internet they can growth in an incredible manner, it gave them a great opportunity to growth. Weaknesses Reliance on outsourcing: The reliance of Inditex products put HM in critical situation as Inditex appeals much more to customers. Modest presence in emerging markets: It a well-known brand in the whole world, but the major presence is only in Europe and in North America. Threats Non-food expansion of grocery retailers: Many supermarkets like Tesco, are thinking in competing in the clothe industry with HM. Fast fashion becoming more competitive: Its major competitor is Inditex, that also does fast fashion, but new competitors also are appearing very strong (Ryerson, 2009) Vertical Integration HM has a vertical integration strategy in which was pioneer establishing it some years ago. Due to this strategy, the company is now able to collect information about the sales and customers and use it in order to make a better strategy always so as to get more profits for the future and catch much more customer. (Europa.eu,2012) LCCP, GCCP or FCCP? In the case of HM, it can be said that this company is GCCP( Global Culture Cultural Positioning), as they are a multinational that they sale their self saying that the customer is part of the global family. Although they need to adapt maybe their strategy in each of different country, they sale their brand as a global company; actually all their products are the same in all countries, they offer the same products for the customers of different places, Being the part of the global family is the message that they are selling to the customers mind. Appendix: Internationalization Motives There are 2 kinds of motives that prompt the companies to internationalised, Proactive and Reactive motives. In the case of HM there some points inside those factors that do not have any sense, so only the main points are going to be explained. Proactive Motives Profit and growth goals All companies want to growth, and so as to get that the best option is to go abroad and establish their brand in new countries. This is one of the main reason why the companies want to internationalized, in order to become i and bigger and be well known in the whole work. Managerial urge It is a motivation that the managers of the business have; their motivation is to be part of a company that works all over the world. Foreign market opportunities/market information HM could see many opportunities to growth in foreign markets as is a company that have great presence all over the world. However, it is not established in all countries, so if it wants to become a bigger brand, it should observe what opportunities offered each country and see if it is profitable or not. Economies of scale-learning curve Being internationalized, offers HM the advantage of the economies of scale as it could produce high amount of clothes at the same time. (Hollensen, S., 2007) Reactive Motives Competitive pressure HM could be scared for example of the competitive pressure of Inditex as it has a great strategy that helps it to continue in the top level. If the company see that other brands are growing all over the world and that are gaining customers and getting profits, the no internationalised company also would want to get all that. So for that reason, HM would like to enter in more and more countries so as to be a great company. Domestic market: small and saturated HM was created in Sweden many years ago, but as the market was becoming so small to compete there, it decided to enter in new countries so as to growth its presence. Extend sales of seasonal products As maybe the demand in the home country is not very big and it does not give the opportunity for the company to get the desire profits, they would find new opportunities to get what they want in foreign countries. (Hollensen, S., 2007) Appendix: How to choose the target market? Targeting is the action of evaluating and comparing the different groups of consumers and chooses which is the most suitable for the company. Companies have to base their research in 3 points: Current segment and the growth: It will be enough profitable to the company to centre only in that segment? Competitive intensity and potential competition: If that segment has a great competition, it is suitable to enter in? Compatibility and feasibility: If that segment give problems to the companies, could another company catch them? (Keegan, W.J. and Schlegelmilch, B.B., 2001) When HM creates its brand he had surely been thinking about these points at the time of creating its designs. When the companies are creating their collections they must be thinking on the target market as they are the wanted customers and they should create those clothes that appeals to them. Appendix: Market selection Criteria Market Potential Here the company should analyse if the market satisfied completely the customer and also if the customers has the necessary ability to purchase the product that the old retailers offer them. (International market selection, 2004) Market Size: The companies need to observe how much of the market it can expect to could afford. Market growth: They have to observe how much have grown this sector in that country during all the years so as to know if they would find and increase or a decrease in the industry. Competitive Intensity: The Company have to make a great research relating with the competitors of the industry in that country so as to know in what position they are and how strong are the competitors. Entry Barrier: In all countries are entry barriers to foreign companies so as to protect the future of the home country industries. They should make many deals so as to finally get into a new market. Political Environment The government of a country affects a lot the business life because of the changing policies, regulations and laws. Furthermore, the government of each of the country is who choose which businesses will receive protection and which is going to face an open competition. Furthermore, the political stability of a country will affect the action that government will take, and finally that actions will have many influences in an enterprise. (Sirkeci, I. and Cawley, R., 2012) Economic Environment Nowadays the economy has change radically, due to that factor all countries are now potential targets for every company. When a company has to make research in global marketing, the economy dimension of the world is crucial as it has great influence in this point. (Keegan, W.J., Schelegelmilch, B.B., 2001) Demographic Structure The company should observe how has change the demographic in the objective country so as to control the evolution of the Target customer. Purchasing Power It has to know how is the purchasing power of the objective customer so as to know if they are going to get benefits or loses in that country. Infrastructure The retailer need to observe if the infrastructure of the country is good or not so as to build and factories in that country. The country must have strong infrastructure so as to build powerful companies, strong social, economic, aerialà ¢Ã¢â€š ¬Ã‚ ¦infrastructure. Appendix: Philippines and Portugal So as to choose the most appropriate country to enter in, many things must be analysed as it can be seen in the paper. However, not only those shown points are important, there many other things like the GDP, unemployment rate, population, innovationà ¢Ã¢â€š ¬Ã‚ ¦ that should be take into account when an enterprise want to be opened in that country. Philippines Population: 93,6millions GDB per capita: 2,007$ Infraestructure: 3,1 Macroeconomic environment: 5 Goods market efficiency: 4,1 Labor market efficiency: 3,9 Having a look to these different score between 1-7, it is clear that Portugal it is clear that Portugal is much more secure country to establish their company. Although the most relevant dates had been explained before in the pages, this also are very important at the time of choosing the country to enter in. so finally, Portugal is the country that will be analysed for the report. Financial market development: 4 Technological readiness: 4,6 Portugal Population: 10,7 millions GDP per capita: 21,559$ Infraestructure: 5,5 Macroeconomic environment: 4,2 Goods market efficiency: 4,3 Labor market efficiency: 3,8 Financial market development: 4 Technological readiness: 5,3 (The Global Competitiveness report, 2012-2013) Appendix: Portugal Political Environment Portugal has a constitutional republic and a parliamentary system in which a semi presidential regime is establish. The prime minister is elected every four years and is the person who led the government, furthermore, the president of the government is elected every five years. (Doing business in Portugal, 2012) Economic Environment There can find many industries that has established their main company in Portugal, for example, in the case of Inditex, it has one factory there as the production is cheaper than in Spain. But although been a developed and high income country, it has the lowest GDP in Western Europe, and besides, the population has the lowest purchasing power of the European Union. (Economic of Portugal, Wikipedia, 2012) Regulatory Environment The Law 18/2003 In Portugal is create to maintain a competitive economy, not to have an unfair competitive and so heavy one. The law prohibited the company to make agreements that would affect the competition between economic agents in national territory. In addition to this, the companies are not allowed to make a very aggressive competition so as not to affect the sector in that country. (Doing business in Portugal, 2012) Fashion industry Nowadays the textile industry in Portugal represents just under the 10% of outputs. The situation in Portugal is not the best, but the companies that are surviving are having great profits, so people is seen as an optimist market. Many different brands produce their clothes in Portugal like Fred Perry, Inditex, Paul Smith because of the process is not as expensive as in other European countries, , however, although the industry is surviving, all the companies has suffered losses during the financial crisis. Every type of industry are suffering now due to the 2008 financial crisis, in many countries many companies closed their factories, nevertheless, the textile industry in Portugal is growing up again so slowly but is growing, every brand are getting now profits, so for HM it could be a great opportunity as the industry is having good results nowadays. Besides, it must be said that HMs strategy is very similar to Inditex ones, its clothes are so cheap and finally a country that is s uffering a lot because of the crisis , population wants to have the opportunity to buy cheap fashionable clothes. Inditex is having great results in the country, so as HM prices are cheaper, why it would not get many profits? Portugal as I said, can offer HM many great advantages. (UK reuters, 2012) Barriers to enter in country There many barriers in all countries for different companies that wants to establish their brand there are (Hollensen, S., 2007): General Market Risks The main barriers are the great competitiveness that HM could find in Portugal, the different culture and language, because the Swedish and Portuguese people are so different at the time of working and also the language is totally different. In addition to this, it is no easy to find a new distributor in a foreign country, they should make alliances an all of that work so as to get a great position, and finally, it must be said that it is a very difficult work to adapt all the company for that new culture and make a great company overseas. Commercial Risks Although Portugal is in Europe too, there are always delays in the delivering of the export products or some damages in them. Beside this, there are always changes in rates and that could have a great influence in the cost of a company. Political Risks This subject is a little bit special; companies have to take caution as politics have great influences in all countries. HM have to take into account how is the law of the exports in Portugal, what type of restrictions have impose the government, the thoughts of the citizensà ¢Ã¢â€š ¬Ã‚ ¦ Opportunities of entering in the Portugal Investing in Portugal it would give companies many advantages for many different reasons (Doing business in Portugal, 2012): Strategic access to market Due to the Portugal economic openness and also because of its strategic geographical position it can offer great opportunities to different companies between EU and also different markets. As it has relations with Brazil and is near Africa, it offers great advantages so as to make exports and imports. Cost competitive, qualified and flexible workforce The Portuguese employers are known for having great attitudes at the time of adapting their self to new technologies, strategies and so on. Excellent environment to live and work It is a country that offers the companies very secure areas and ensure the security for their production, and so on as it is very pacific place. Infrastructure As during the last year Portugal has made great investment so as to modernizing its communication infrastructures, it is great country to establish a company as it can be adapted very easily to the new technologies that the company will bring with it. Appendix: Competitors Market 5 forces Threats of New entrance Rivalry among existing competitors Threat of Substitute products or services Bargaining power of buyers Bargaining power of suppliers (Keegan, W.J. and Schlegelmilch, B.B., 2011) Referring to HM, although it is a great company, its major competitor is doing everything much better than HM does. HM it would be the new entrance in that country and of course all those competitors like Inditex, Cortefiel and so on would be threat of it as they would need to fight with one more company. However, knowing that new entrance, those companies may start making much more deals with the suppliers so as to have the ability to offer much better products and service to their customers and not to lose them. Finally, HM has a great positive factor to the consumers that could be a great advantage to its competitors. It makes many alliances with famous designers like Versace, Moschinoà ¢Ã¢â€š ¬Ã‚ ¦ so as to create new collection that are attractive to young consumers as they feel with higher status. Inditex should be worry about that as luxury brands are so attractive to consumers, but if it continuous doing a hard work it will be as everywhere the winner of the sector also in P ortugal. Appendix: ASOS ASOS is an online beauty store that provides the customer many products of different brands in very cheap prices. That is, the consumer can buy in the same website clothes from many different brands like Adidas, Armani, Topshopà ¢Ã¢â€š ¬Ã‚ ¦ it sales hundreds of brands, thats why it became so attractive to the customer, because it can find in the same place clothes from everywhere. ASOS was created firstly in United Kingdom in 2000, but them while it was gaining presence in whole Britain; it started going abroad and gaining presence in many countries of Europe. After that, the market of US was prepared to ASOS arrival as everyone wants to have the opportunity to buy many brands product in the same place. (ASOS, 2012) Appendix: MOFALDA Modalfa is a Portuguese fashion brand that offer the customer very fashionable clothes in a cheap prices. In Portugal, as I explained before, it is a great competitor for HM as it offers the customer similar opportunities as HM do. (Modalfa, 2012) Appendix: CORTEFIEL Cortefiel is the first brand created by Cortefiel group in 1946, which offer the customer an elegant and comfortable style with very high quality. With this personal style, Spanish brand has open its road to many countries and it is very strong competitor for many other companies. Its target customer is based on men and women between 35-45 years, and although HM is addressed to young people, finally all consumers are important for every company. (Cortefiel, 2012) Appendix: CA CA is a fashion company that has presence in 20 different countries of Europe. People have a very good perception about CA, it offers 10000 different products in all the countries, and although its high prices, the products have very high quality, the clothes lasts for years so people do not mind to pay more for those clothes. (CA, 2012) Appendix: Inditex The Inditex group is the most powerfull competitor of HM and as it, has many different brands inside that are very famous and makes the more and more strong everyday: ZARA: Zara has presence in 85 countries and it has opened 1671 stores in the best places of the cities. For Zara there is no any limit, they want to be in all the countries of the world in the future, and due to its great strategy it can get it as it is opening new stores every day. Pull Bear: It was create in 1991 especially for young people as it has very juvenile style. Is it one of the most profitable brand in terms of Urban clothes as every young people go there to get urban style clothes. Massimo Dutti: It has 567 stores spread in 53 different countries. It offers Urban and casual styles both for men and women, its target market is based on men and women adults, thats why the growth of the prices and the change in the style comparing with other brands. Bershka: It was launched in 1998 and nowadays it has 839 stores in 63 different countries, and as it is known, it appeals basically to the young target market. Stradivarius: It produces clothes, accessories, shoesà ¢Ã¢â€š ¬Ã‚ ¦ and its clothes are combination of elegant and hippie clothes that appeal a lot for young people. Oysho: Oysho sells the latest fashion trends in womens lingerie and intimate apparel Zara Home: It is specialised in home decoration and linen things that attract so much to women because of it reasonable prices. Uterqà ¼e: It is the newest brand of Inditex and it is the most expensive brand of the group. (Inditex group, 2012) Zara is the most powerful brand of the group, is the main competitor of HM alone as I said. In the above image appear where Zara has its stores. (Zara targetmap, 2012) Appendix: Customers The culture in which the consumers have been grew up have many influences in the priorities that the customers give to different activities an

The Media and Environmental Awareness Essay examples -- media, Environ

Media is defined as the means of communication, such as radio and television, newspapers, and magazines, which reach or influence people widely. Over the last 50 years, media has transformed our everyday life to the point where we are aware of world events within minutes of their occurrence. Media has progressed to a point never observed before. World topics, such as the environment and global warming, have progressed in media coverage due to new technologies and public interest. Overall, there is more choice, freedom, speed and competition in all aspects of media today. Media has definitely evolved throughout our history, beginning way back to the invention of language and the sharing of information. Then there was the invention of writing, such as ancient Egyptian hieroglyphics, where information could be passed from generation to generation. Other major inventions, such as the printing press invented by Johannes Gutenberg in 1440, revolutionized media. This has led to the easier publication of print to the masses and the faster spread of information. This spread of information transformed from books, to newspapers and articles which covered a wide range of subjects. Newer technological advances, such as the radio and telephone, led to even faster communications as word of mouth could be spread across countries and even continents. The invention of the television and satellites connected the world by delivering live footage and the spread of instantaneous news all over the world. Now, with the invention of the internet and high-tech mobile devices, information is literally available with a few key strokes or just a mouse click away. New apps, blogs, and vlogs have made the access to media fast and easy. This has evolved in... ...ources we have today are almost endless. The idea of climate change has gone from a few magazine articles, to brief mentions on television networks, to front page news, to web articles, to detailed documentaries, and blogs and websites and other social media dedicated to climate change. The impact media can have on topics such as climate change is enormous. Public awareness relies on the media. The Medias increase of coverage on this topic, especially due to new technologies such as the internet, can have a profound impact. Already throughout history we have observed a country come together for one cause (Earth Day) and new laws and agencies created due to public environmental awareness. The progression of media has made access to information easier and faster than ever. Information is powerful and with its spread due to mass media, it can impact the whole world.

Political Philosophy and Machiavelli Essay

Nicolo Machiavelli is a well known philosopher of the Italian Renaissance from the sixteenth century. The return of the Medici family in Florence in 1512 forced Machiavelli out of office, and he wrote The Prince after retiring from the public. The Prince is one of his most famous works, it describes the means by which a new leader may gain and maintain power. His ideas can be applied to new rulers ranging from a new principal to a new president of a new country. While discussing his ideas for new rulers, Machiavelli says â€Å"Upon this a question arises: whether it be better to be loved than feared or feared than loved? † (Machiavelli 98). If a ruler is not able to do both, it is better to be loved than feared. Machiavelli answers his own question through his ideas of what makes a successful ruler. He argues that a prince is much safer being feared than loved. Machiavelli says â€Å"†¦ for love is preserved by the link of obligation which, owing to the baseness of men, is broken at every opportunity for their advantage; but fear preserves you by a dread of punishment which never fails. † (Machiavelli 99). He says that being loved creates opportunity for being taken advantage of and being feared doesn’t fail. Bringing fear to his people with cruelty would make them united and loyal. Most people who are fearful of any authority fear punishment, so they are more inclined to not cross the line of disrespect. Without a doubt, being loved is more desired from the people and has a greater value compared to being feared, even though the perks of being feared can make a leader successful. Since it’s better to be loved than feared, there are three important characteristics to have to ensure that the new people you’re ruling love you; these characteristics are being honest, having respect, and being protective. Honesty is an important characteristic to have because the body of people you’re ruling and the way they act is a reflection of yourself. If you make honest and good behavior a key value, your people will do the same. If you don’t make honest and good behavior a key value, your people won’t trust that you are always doing the right thing and telling the truth. Machiavelli says, â€Å"Everyone sees what you appear to be, few experience what you really are. † (Machiavelli 106). His quote shouldn’t be true if you’re an honest and truthful leader. Machiavelli says in his quote that a leader does not show his complete self to everyone, that he displays an act of goodness to his people and only reveals what he really is to those who ask for it. Being an honest leader inside and out will only help gain your people’s trust and true love. This quote also ties into the one that reads â€Å"†¦ it is unnecessary for a prince to have all the good qualities I have enumerated, but it is very necessary to appear to have them. † (Machiavelli 250). Machiavelli says that a leader must put on a false face to his people and pretend to have qualities that he does not actually have. It’s not acceptable to hide yourself from your people because if you say you’re going to protect them no matter what and you back out when something bad happens, your people will be disappointed and won’t have trust in you. A successful leader who wishes to be loved should be honest to his people for who he really is because it will give him respect. You can’t gain respect without giving respect. Respect is one of the most important characteristics to have when being a leader because people always want to be in an environment where they feel valued. A leader isn’t going to be successful if their people aren’t happy and feel as if they aren’t important. If a leader is genuine with respect, his people will be more willing to give back respect and do as he says. Though, the truth is that it is important to give respect whether they feel the leader deserves it or not. As Machiavelli says, â€Å"A prince is also respected when he is either a true friend or a downright enemy. † (Machiavelli 250). It doesn’t matter the relation you have with your leader, whether they’re a true friend or a downright enemy, you’re going to respect them just because they’re your leader. Your people may not like what you do, but you will be respected. It’s obvious that being respected out of actual love is the better than being being respected out of fear, and that good respect should lead to good confidence within the leader. The feeling of being protected is desired from a lot of people. If you’re a new principal, your students and staff want locks on doors and an officer nearby. If you’re the new president of a country, your nation wants to know that they have a reliable and strong army fighting for and protecting the country. A successful leader should always be ready for whatever situations may come. Machiavelli says, â€Å"He who does otherwise, either from timidity or evil advice, is always compelled to keep the knife in his hand. † (Machiavelli 61). A leader should always be ready for quick action if some situation should arise. Your people will love and admire you if they know you’re protecting them and is always cautious for quick problems. It takes great courage and confidence to take full responsibility for your people’s safety and well being. Being honest, having respect, and being protective are characteristics of being a successful but loved leader that have applied to people from before Machiavelli’s time all the way up to present day. It’s easy to spot feared leaders such as Hitler apart from loved leaders like Martin Luther King Jr. Being loved not feared is better to be if you cannot be both because the people you’re leading actually like you for who you are and are willing to do what you say, they aren’t scared into doing it. Martin Luther King Jr. led his people with the same respect they gave him, he was honest and true with his feelings, and he went above and beyond to change the world’s way of how they treated colored people to protect them from getting hurt and discriminated any longer. His people loved and admired him for who he really was, he didn’t hide anything. Martin Luther King Jr. was a successful leader because he was loved and possessed honesty, respect and protectiveness.

Cultural Revolution Of The 1920s Essay - 745 Words

The 1920s were times of cultural revolution. The times were changing in many different ways. Whenever the times change, there is a clash between the quot;oldquot; and the quot;newquot; generations. The 1920s were no exception. In Dayton, Tennessee, 1925, a high school biology teacher was arrested. He was arrested because he taught the theory of evolution. The teacher, John T. Scopes, was accused of having violated the Butler Act. This was a Tennessee law that forbade the teaching of the theory of evolution in public schools. The Tennessee legislature felt that teaching evolution was wrong because it contradicted the creation theory of the Bible. The Scopes trial received worldwide publicity. The press nicknamed it the Monkey Trial†¦show more content†¦U. S. Attorney-General Palmer planned a round up of communists. January 2, 1920, he ordered department raids on meeting halls and homes in thirty cities nationwide to gather all suspected communists. Twenty seven hundred people were arrested without being charged with a specific crime. In all, more than 6,000 people were arrested. The raids ended after May 5th. This was due to a government ruling that mere membership in the party is not in itself a crime. Most people that were arrested were released, few of the people arrested were actually communists. The Red Scare continued when on April 1, five legitimately elected members of the New York State legislature were expelled for being members of the Socialist Party. World War I ended in 1920 with the signing of the Treaty of Versailles. Russia and the United States were allies during the war. After the war, both became the worlds new superpowers. As the tension between the two nations grew, so did the fear of Communism. The Ku Klux Klan was a racist organization founded in 1915 by William Simmons. The KKKs popularity peaked in the 1920s when its membership exceeded 4 million nationally, with strong organizations in the Midwest as well as in the South. The K lan began to persecute Roman Catholics, Jews, foreigners, Communists, and organized labor. Stressing white Protestant domination, the Klan enjoyed a spurt of growth in 1928 as a reaction to the Democrats nomination for president ofShow MoreRelatedThe Roaring 20 s Era Of Growth And Reform1309 Words   |  6 PagesThe era of the 1920s, also known as the Roaring 20’s, was a revolutionary time in which radical changes struck the American nation, drastically increasing advances in society and economy. New and different forms of dance, music, clothing, behavior, and lifestyle were developed nationwide. The Antebellum Period in the late 1700s increased rebellion, similar to the Roaring 20’s era of growth and reform. As this time period brought profound changes, conflict, cultural excitement, and experimentationRead MoreTaking a Look at the Jazz Age1600 Words   |  6 Pageserupted in new musical and cultural changes. These changes can be seen through the shift in literature , from conservative to contemporary writings, by literary giants like F. Scott Fitzgerald and Bessie Smith. The Jazz Age was known as the Roaring Twenties, and is still popular today due to its infamous jazz music, flappers, and prohibition. The Jazz Age was an exciting, and contemporary time period in American history. During the Jazz Age, the U.S was the setting of many cultural changes, artistic innovationRead MoreModernism : The Age Of Rebellion Essay1228 Words   |  5 Pagestechnology evolved communication joined the modern lifestyle. The second industrial revolution was influential, the amount of progress it brought in the 1920’s gave America the ability to move forward and advance. 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